Institute of SportPhysiotherapy

Type of Services

  • web design
  • web development
  • graphic design
  • messaging development
  • email marketing strategy
  • Copywriting

In 2019, 40 year old and established physiotherapy business The Institute of Sport Physiotherapy in Auckland approached Total Medical Design for help to revamp their brand.

TMD provided a complete rebrand, web design, web development, email marketing and USP/messaging development to take them into the next phase of their business.


A lack of a clear USP and messaging for the business, which led to confusion from existing and prospective new clients.

Lack of SEO optimisation and therefore Google ranking was low.

Lacklustre and old-fashioned branding and online presence.

No online marketing strategy to guide the business forward into its next phase and create opportunities for growth.


  • 1Optimised the website for SEO and search ranking on Google.
  • 2Updated and modernised out-dated branding and website.
  • 3A comprehensive messaging and comms strategy to carry them forward into a new era of the business.
  • 4Email marketing training.
  • 5Strategic marketing consulting.



Ed was clear and professional in his communication. He went beyond the expected service by providing sound advice as well as superior service in a timely fashion.

Strategic marketing, copywriting, USP and messaging development

Athena was experienced, professional and enormously fun to work with. She is a great communicator and has a high threshold for comprehending new material and then converting this into great copy. She provided help with our messaging to ensure that we are clear and effective in reaching our audiences.

Web design

Ray and Jeremy are both highly creative, energetic and engaging to collaborate with. They are skilled at making the correct creative decisions with no fuss on time.

Mark Hayhow, Director of Institute of Sports Physiotherapy, Auckland.

Book an appointment with

Total Medical Design today


By requesting a free consultation and quote