Search behaviour is changing quickly. Patients are no longer relying on traditional Google results alone. They are asking Google’s Search Generative Experience (SGE), Bing AI, and voice assistants such as Siri and Alexa for answers. These platforms generate instant summaries using content from trusted websites.
If your clinic’s site is not structured for AI search, you may be invisible. This is true even if you rank well in standard SEO. That means missed opportunities to connect with patients who are actively searching for care.
TMD helps healthcare providers across New Zealand prepare for this shift. We design and optimise websites that are AI-friendly, ensuring your services are referenced in AI summaries and voice search results.
When AI tools cite your website, patients see you as a trusted authority.
Such as “physiotherapist near me” or “skin cancer doctor Wellington.”
Few clinics are optimising for AI search, so early adopters gain a competitive edge.
Your website remains relevant as search technology evolves.
AI visibility builds on SEO but requires additional optimisation. We structure sites so AI platforms can understand, trust, and summarise your content.
Written the way patients ask questions, making information conversational and easy to include in AI summaries.
Structured data for services, practitioners, and FAQs so AI tools can recognise and display your details accurately.
Standalone answers that reflect patient queries, improving your chances of being quoted in summaries.
Fast, accessible sites are prioritised by both search engines and AI platforms.
AI models reward fresh, accurate content. We ensure your site remains up to date and authoritative.
Compliance is built in. All AI optimisation is aligned with NZ healthcare advertising standards, HDC guidelines, and the Privacy Act to keep your content professional and safe.
Being AI-ready is not just about keeping up with technology. It has a direct impact on patient growth and clinic reputation.
Your clinic is more likely to appear in AI-generated answers for high-intent searches such as “dentist near me Auckland” or “skin cancer doctor Wellington.”
When AI platforms reference your content, patients see your clinic as a trusted and professional source of healthcare information.
AI summaries often reach patients at the moment they are ready to act. That visibility can lead directly to phone calls, form submissions, and bookings.
By embedding AI optimisation now, your clinic avoids the need for costly overhauls later as search behaviour continues to evolve.
Yes. Traditional SEO is still essential, but AI search tools work differently. They scan the web for concise, trustworthy, structured answers — not just keywords. Without AI-ready content, your clinic may appear in organic search results but not in AI-generated summaries.
An AI-ready website combines clear natural language, structured schema data, dedicated Q&A sections, mobile optimisation, and compliance checks. This makes it easy for AI platforms like Google SGE and Bing AI to understand, trust, and summarise your content.
Not necessarily. Many existing websites can be upgraded with AI-ready features such as schema markup, structured FAQs, and technical speed improvements. If your site is outdated or non-compliant, a rebuild may be recommended, but often optimisation can be achieved without starting from scratch.
Yes. Patients searching with AI tools often have strong intent — they’re looking for a provider or service now. By appearing in AI summaries for queries like “dermatologist Christchurch” or “psychologist for anxiety Wellington,” you capture patient attention earlier and increase bookings.
We monitor your online visibility across traditional and AI search. This includes tracking when your clinic is cited in AI summaries, monitoring voice search rankings, and reporting on patient enquiry growth. You’ll receive clear updates on the impact of AI optimisation.
Give your clinic the best chance of being found in both traditional search results and AI-driven answers. Our team ensures your website is future-proof, compliant, and built to attract more patients in the new search landscape.
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