Custom Websites That Build Trust and Grow Your Practice

Your website is often the first impression patients have of your practice. At Total Medical Design, we create custom healthcare websites for doctors, specialists, allied health providers, and clinics across New Zealand that not only look professional but also work hard to attract patients and build trust.

Our websites are designed with patients in mind. They are modern, mobile-friendly, and easy to navigate. They are also structured for search visibility, combining SEO best practice with AI-friendly design. That means your clinic can be discovered not only in Google results but also in AI-generated summaries and voice searches, ensuring your online presence is future ready.

Every site we build is tailored to your brand, services, and patients, while meeting the unique needs of healthcare providers. From compliance checks to booking system integrations, we give you a website that reflects your professionalism and supports your growth.

What’s Included and How It Works

Every healthcare provider is unique, so our websites are designed around your specific needs. We combine design, technology, and compliance into one streamlined solution that supports your practice from launch to long-term growth.

Design Services

Design and Branding

Your site is crafted to reflect your clinic’s identity with professional layouts, images, and colour palettes. Accessibility standards are applied so every patient, including those with disabilities, can navigate with ease.

Design Services

Functionality for Patients

We integrate features that make the patient journey simple, such as booking systems, secure enquiry forms, and clear service pages. Every touchpoint encourages patients to take the next step while protecting privacy.

Design Services

Optimised for Search and Growth

Websites are built with SEO and AI readiness in mind from day one. Structured metadata, keyword-rich headings, and local SEO features ensure your practice can be found in Google and AI-driven search results.

Design Services

Built-In Compliance and Security

Compliance and security are standard, not optional. All sites are reviewed against NZ Privacy Act, HDC, and ASA guidelines, with SSL encryption and secure hosting included for peace of mind.

Our Process

1

Discovery & Strategy

We understand your clinic, patients, and goals.

2

Design & Development

A bespoke site built for patient engagement.

3

Compliance Review

Final checks against NZ healthcare advertising and privacy rules.

4

Launch & Training

Smooth go-live with full CMS training.

5

Ongoing Support

Optional hosting, maintenance, and updates.

Results You Can Measure, Future-Ready Design

A well-designed custom site is more than just attractive — it delivers measurable results.

A multidisciplinary Auckland clinic came to us with a dated site that lacked online booking. Within 8 weeks, we delivered a mobile-friendly custom design integrated with their booking software. The impact was immediate:

42%

 Increase in new patient enquiries in the first three months

30%

Reduction in no-shows due to automated booking reminders

46%

Higher Google rankings for local search terms such as “physiotherapist Auckland”

A custom healthcare website is built from the ground up to reflect your clinic’s brand, services, and patients. Unlike off-the-shelf templates, which often look generic and offer limited flexibility, a custom site allows for unique design, service-specific content, and seamless integration with booking systems or patient portals. This means your patients experience a professional, personalised journey from their first click to making a booking.

Pricing depends on scope, features, and integrations. Most custom websites for NZ healthcare providers start from around $4,500. This typically includes bespoke design, mobile optimisation, SEO-ready structure, compliance review, and training so you can manage content in-house. Advanced features such as eCommerce, patient portals, or telehealth integration are available at additional cost. We always provide a personalised quote based on your practice needs.

A typical timeline is 6–8 weeks, including discovery, design, development, compliance review, and testing. The schedule depends on site complexity and how quickly content and approvals are provided. For urgent projects, such as a new practice opening, we can accelerate delivery if information is supplied promptly.

Yes. All custom sites are designed with search optimisation in mind, including structured metadata, keyword-rich content, fast load times, and mobile responsiveness. We also implement schema markup and natural language FAQs so AI tools like Google SGE and Bing AI can reference your clinic. This combination helps improve both traditional SEO rankings and AI-driven visibility.

Absolutely. We integrate with popular platforms such as HotDoc, HealthEngine, Nookal, Gensolve, and Zedmed, as well as patient portal solutions. This ensures patients can schedule appointments, submit forms, or access resources directly from your website. All integrations are checked for compliance with NZ privacy regulations.

Yes. Compliance is built into every stage. We review content against the NZ Privacy Act, HDC guidelines, and ASA standards. SSL encryption, privacy-compliant enquiry forms, and evidence-based copy ensure your site not only looks professional but also protects your practice from regulatory risk.

Ready to Grow Your Practice Online?

Whether you are launching a new clinic or upgrading an existing site, we can help you create a professional, compliant, and patient-focused online presence.