Why a Practice Startup Package Matters

Launching a new medical practice is exciting, but it also comes with challenges. You need branding, a website, marketing, and systems in place before you can attract patients. Coordinating multiple suppliers can be time-consuming and costly.

At Total Medical Design, we simplify the process with a complete Practice Startup Package. We provide everything you need to establish a professional presence from day one. This includes website, branding, copywriting, booking integration, and hosting.

The outcome is a launch-ready clinic. Your practice opens with a professional first impression, compliant branding, and scalable digital foundations that grow with you. Patients can find you online, trust your brand, and book appointments easily.

What’s Included and How It Works

Our startup package is designed to take you from idea to launch with all the essentials covered.

Design Services

Website Design & Development

A custom-branded healthcare website with mobile-friendly layouts, SSL security, and integrated booking systems.

Design Services

Branding & Logo Design

Professional logo design with colour palettes, typography, and brand guidelines.

Design Services

Copywriting & Content

Clear, compliant content for home, about, service descriptions, and practitioner bios.

Design Services

Booking System Integration

Connection to HotDoc, HealthEngine, Nookal, or Gensolve for seamless online booking.

Design Services

Hosting & Email Setup

Secure hosting with SSL, plus professional email setup with Microsoft 365 or Google Workspace.

Our Process

1

Discovery & Planning

Understand your goals, services, and patient base

2

Branding & Website Design

Create your practice identity and digital presence

3

Compliance Review

Align content, forms, and disclaimers with NZ regulations

4

Launch

Go live with a professional site and ready-to-use branding

5

Support & Growth

Optional ongoing maintenance, hosting, and marketing support

Benefits You Can Expect

Professional first impression

Launch your practice with branding and a website that build trust from day one. Patients see a credible, polished presence immediately.

Time and cost savings

One package covers everything from branding to hosting. This avoids the delays and costs of managing multiple suppliers.

Compliance assurance

All branding, content, and forms are reviewed for NZ standards. You can market your services confidently knowing compliance is covered.

Scalable foundations

Your website and brand are designed to grow with you. New services, locations, or features can be added without needing a rebuild.

Stronger patient engagement

Clear, patient-friendly content and online booking make it easy for patients to find, trust, and choose your clinic.

AI search visibility

Your site is built for both SEO and AI platforms like Google SGE and Bing AI. This increases your chances of appearing in AI summaries and voice search results.

The package includes a custom healthcare website, logo and branding design, professional copywriting, booking integration, and hosting with email setup. Optional add-ons such as blog content, stationery, or social media setup can be included if required.

Timelines vary depending on content and approvals, but most startup packages are completed within 6 to 8 weeks. This includes branding, website design, compliance review, and launch. If content is supplied promptly, we can accelerate delivery to align with practice opening dates.

Yes. All content and forms are reviewed against the NZ Privacy Act, Health Information Privacy Code, HDC guidelines, and ASA advertising standards. Compliance is built into the process to protect your practice from regulatory risk.

Yes. Your site will be built on an easy-to-use content management system (CMS) such as WordPress. We provide training so you can edit text, images, or service pages yourself. Many clients manage small updates in-house while we handle technical support.

Absolutely. Your website is designed to scale. You can add new practitioners, service pages, or even advanced features such as eCommerce or telehealth without needing a complete rebuild.

Yes. Branding ensures your website, signage, stationery, and marketing are consistent and professional. Patients notice when colours, logos, and tone do not align. A strong brand identity supports patient trust and makes your clinic more memorable.

Yes. We offer ongoing maintenance, hosting, and marketing packages. This can include security updates, new content, SEO improvements, or paid advertising campaigns to help your practice grow.

Launch Your Practice with Confidence

Starting a new clinic is a big step. With Total Medical Design’s Practice Startup Package, you can launch with a professional website, branding, and content that are patient-friendly, compliant, and built for growth.