A beautifully designed website only works if the words on the page connect with patients. Poorly written content can confuse, mislead, or even risk non-compliance with healthcare advertising rules. Professional medical copywriting ensures your message is clear, accurate, and trustworthy.
At Total Medical Design, we create healthcare website content for doctors, specialists, allied health providers, and multi-disciplinary clinics across New Zealand. Our copy is written by healthcare-trained writers who understand both medical accuracy and compliance requirements. The result is content that builds patient confidence, communicates your services clearly, and supports long-term practice growth.
We translate complex medical terms into clear explanations patients understand.
Every page is aligned with the NZ Privacy Act, HDC guidelines, and ASA advertising standards.
Written and reviewed by healthcare-trained professionals.
Optimised for Google search, AI platforms, and voice assistants.
Content tailored to reflect your clinic’s values and personality.
We provide a full content service, from service descriptions to ongoing blog writing. Each piece is crafted to support your clinic’s goals and meet New Zealand’s strict healthcare communication standards.
We learn about your services, audience, and preferred tone.
Our healthcare-trained writers create content aligned with compliance and SEO.
You provide input; we refine wording until it matches your brand.
Approved content is provided ready to upload, or we can add it directly if building your website.
Ensuring all patient references and forms meet data protection standards.
Respectful, transparent, and accurate communication.
Avoiding misleading claims and ensuring evidence-based statements.
Professional medical copywriting doesn’t just improve the look of your website, it improves how patients interact with your clinic.
Patients are more likely to book when your services are explained in clear, patient-friendly language that reflects professionalism.
Avoid the risks of non-compliant claims or unclear patient communication. Our compliance-first approach ensures every word is safe and accurate.
SEO-driven content means your clinic ranks higher in Google searches and appears in AI-generated summaries. This helps patients find you when they need you most.
Well-written website content reduces repetitive phone calls by answering common patient questions online.
As your clinic expands, your content can be scaled with new services, blogs, and patient resources.
We provide a wide range of content including service and treatment descriptions, practitioner bios, patient FAQs, education resources, blog articles, and even patient-friendly clinic policies. All content is tailored to your brand, written in clear language, and reviewed for compliance with NZ healthcare regulations.
Our writers have healthcare training and experience in compliance writing. We cross-reference reputable sources, avoid unsubstantiated claims, and align all wording with the NZ Privacy Act, HDC guidelines, and ASA advertising standards. Every piece undergoes an internal compliance check before delivery.
Yes. We optimise headings, meta data, and structure for Google search. We also include schema markup and Q&A content so AI-driven platforms like Google SGE, Bing AI, and ChatGPT can easily summarise your services. This increases your chances of appearing in both traditional and AI-powered results.
Absolutely. We offer audits where we review clarity, compliance, and SEO performance. We can then rewrite or restructure your pages to make them more engaging and effective. Many clinics see immediate improvements in patient engagement and search visibility after a content refresh.
Yes. Our team can write confidently about complex or niche medical fields. We adjust the tone to suit your patients, ensuring technical accuracy without overwhelming them with jargon.
Yes. We offer monthly or quarterly blog writing packages focused on patient education, seasonal health topics, and service promotion. This not only improves search visibility but also helps reduce repetitive patient queries by providing clear information upfront.
Give your website the words it needs to build patient trust, support compliance, and improve visibility. Contact Total Medical Design today for a free copywriting consultation.
+61 433 399 294