Healthcare websites must do more than look good. They must be accessible to every patient and compliant with New Zealand’s strict healthcare advertising and privacy laws. A site that fails these standards risks excluding patients, damaging trust, and even attracting regulatory penalties.
Accessibility means designing for all patients, including those with disabilities, older users, and people using assistive technologies. Compliance means meeting the requirements of the NZ Privacy Act, the Health Information Privacy Code, HDC guidelines, and ASA advertising standards. Both are essential in healthcare, where trust and patient safety come first.
At Total Medical Design, we specialise in creating healthcare websites that are accessible, compliant, and patient-friendly. From design and copywriting to hosting and integrations, we ensure your site is safe, inclusive, and effective.
Patients can confidently use your site, regardless of ability or device.
You reduce compliance risk by aligning with NZ privacy and advertising rules.
A compliant, accessible site builds credibility and sets you apart from competitors.
Search engines and AI platforms reward accessible, structured websites.
We provide comprehensive support to ensure your site is both compliant and accessible.
We align websites with the Web Content Accessibility Guidelines (WCAG 2.1), which cover features such as colour contrast, screen reader compatibility, keyboard navigation, alt-text for images, and plain-language content. This ensures patients with disabilities can access your services without barriers.
Our process reviews every page against the NZ Privacy Act, the Health Information Privacy Code, HDC guidance, and ASA advertising standards. We ensure forms are secure, patient data is handled safely, and wording avoids unsubstantiated medical claims.
Compliance is not just technical. Copy must be clear, respectful, and evidence-based. Our healthcare-trained writers create and review content to ensure it is accurate, patient-friendly, and fully aligned with regulations.
Review your current website for compliance and accessibility gaps.
Provide clear recommendations and a roadmap for improvements.
Apply accessibility updates, compliance fixes, and content adjustments.
Verify accessibility with assistive tools and compliance with NZ standards.
Optional maintenance and updates to keep your site safe and inclusive.
All patients can navigate and use your site confidently, regardless of age or ability.
Your site is aligned with NZ healthcare standards, reducing the chance of costly breaches.
Accessible, structured websites rank better in Google and are more likely to appear in AI-generated summaries.
Professional, inclusive websites demonstrate respect for all patients and build lasting credibility.
By embedding accessibility and compliance now, you avoid expensive rebuilds later as expectations and standards increase.
An accessible website is one that can be used by all patients, including those with disabilities. This includes features like high-contrast text for visually impaired users, compatibility with screen readers, alt-text for images, keyboard navigation, and content written in clear, plain language. Accessibility ensures no patient is excluded from your services.
Healthcare websites must comply with the NZ Privacy Act and the Health Information Privacy Code for patient data handling. They must also follow HDC guidelines for clear and respectful communication and ASA advertising standards to avoid misleading or unsubstantiated claims. Together, these ensure patient safety, privacy, and trust.
We conduct a full audit of your site’s content, forms, security, and technical setup. We look for risks such as insecure enquiry forms, non-compliant copy, or accessibility gaps. You’ll receive a clear report with recommendations and, if you choose, we can implement the fixes for you.
Not always. Many websites can be brought up to compliance with targeted updates, such as fixing forms, updating copy, or improving accessibility features. A full rebuild is only recommended if your site is significantly outdated or insecure.
Yes. Accessible websites tend to rank better because search engines value structured, well-labelled content. AI platforms also prefer clear Q&A formats, alt-text, and schema markup, all of which overlap with accessibility best practices.
Yes. As part of our maintenance plans, we can regularly review your site for compliance, apply updates, and ensure new content remains aligned with NZ privacy and advertising standards.
Every patient deserves equal access to your services, and every clinic deserves peace of mind that their website is safe, professional, and compliant. With Total Medical Design, you get accessibility and compliance built in, not added as an afterthought.
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