Most patients today begin their healthcare journey online. They search Google for symptoms, specialists, and local services before deciding where to book. If your practice does not appear prominently in these results, you risk losing patients to competitors.
Search engine optimisation, or SEO, helps your clinic appear in Google search results, Google Maps, and local listings. Unlike paid advertising, SEO builds sustainable, long-term visibility that continues to deliver patients over time.
At Total Medical Design, we specialise in SEO for healthcare providers across New Zealand. Our strategies are designed to attract patients ethically, support compliance with the ASA advertising standards, HDC guidelines, and the NZ Privacy Act, and deliver measurable growth for your practice.
Patients trust practices that appear at the top of search results.
Local SEO helps you capture patients searching “near me” on mobile devices.
SEO supports brand credibility and authority in your community.
Sustainable visibility reduces reliance on paid ads for long-term growth.
We approach SEO as a comprehensive service, blending technical improvements, content optimisation, and local search management. Every action is aligned with NZ healthcare regulations to protect your practice while building visibility.
We optimise your website’s structure, speed, and navigation so that patients and search engines can easily find information. This includes keyword-rich headings, optimised metadata, mobile responsiveness, and accessible design.
Our healthcare-trained writers create and refine service pages, practitioner bios, and patient resources that are accurate, clear, and compliant. This improves both patient understanding and search performance.
For many patients, your Google Business Profile is the first impression they see. We ensure it is set up and optimised with correct details, high-quality images, and booking links. This helps your clinic appear in Google Maps and local searches such as “dentist Wellington” or “physiotherapist near me.”
SEO is not a one-time task. We provide regular updates, reports, and content improvements to maintain visibility and adapt to changes in search algorithms.
All SEO activities are reviewed against NZ regulations to ensure your site avoids misleading claims, protects patient privacy, and maintains professional standards.
By improving your visibility in Google search results and maps, more patients discover your services and contact your clinic.
Local SEO ensures that people searching for care in your area find accurate details about your clinic quickly, including hours, services, and booking options.
Unlike paid ads that stop when budgets end, SEO builds a foundation of visibility that continues to generate enquiries over time.
High-ranking websites are seen as more authoritative. For healthcare providers, this translates into increased patient confidence and a stronger reputation.
SEO also prepares your clinic for AI-driven search. Structured content, schema markup, and natural-language Q&As make it easier for Google SGE and Bing AI to reference your clinic in summaries and voice search results.
SEO, or search engine optimisation, improves your website so that it ranks higher in Google when patients search for services you provide. In New Zealand, most patients research online before booking. Appearing near the top of search results can help you win patients who might otherwise choose a competitor.
Yes. General SEO helps you rank for broader service-related searches, while local SEO ensures you appear in maps and localised queries. Both are important, but for most clinics, local SEO is especially valuable because patients often look for nearby services such as “GP near me” or “dermatologist Auckland.”
Our service includes a full audit of your site, keyword research tailored to your services and location, technical fixes, content optimisation, and Google Business Profile management. For clinics seeking long-term growth, we also offer ongoing content and reporting.
All SEO content is written or reviewed by healthcare-trained writers who understand compliance. We ensure content avoids misleading claims, provides accurate information, and respects patient privacy. Everything is aligned with ASA standards, HDC guidance, and the NZ Privacy Act.
SEO is a long-term strategy. While minor improvements can sometimes be observed within a few weeks, significant results typically take three to six months. Timelines depend on the competition, your starting point, and the frequency of updates to your site.
Yes. We provide clear reports showing keyword rankings, website traffic, and patient enquiries. This transparency allows you to see precisely how SEO is contributing to your practice growth.
Patients are searching for healthcare providers every day. With SEO explicitly designed for NZ clinics, you can be the practice they find and trust first.
+61 433 399 294