In healthcare, marketing cannot be improvised. Without a clear strategy, clinics risk wasting budget, missing opportunities, or breaching compliance rules. A thoughtful marketing strategy ensures every action, from advertising to SEO to social media, works together to attract patients, build trust, and support long-term growth.
At Total Medical Design, we help healthcare providers across New Zealand create marketing strategies that are practical, measurable, and compliant. Our plans are designed specifically for doctors, specialists, and allied health providers, so you can grow your practice confidently without taking unnecessary risks.
Provides clarity on where to invest time and budget
Ensures compliance with ASA standards, HDC guidance, and the NZ Privacy Act
Aligns all marketing channels for greater impact
Tracks progress with measurable goals and transparent reporting.
Builds patient trust through consistent messaging
Our approach combines market insights, patient behaviour analysis, and compliance-first content to create a roadmap tailored to your clinic.
We begin by understanding your clinic’s services, patient demographics, and growth goals.
Together, we identify priorities such as increasing new patient enquiries, promoting specific treatments, or building brand awareness.
We review your competitive landscape to identify opportunities and gaps. This helps position your clinic effectively and ensures campaigns target the right patients.
Based on your goals, we create a tailored mix of channels, which may include Google Ads, SEO, social media, email marketing, or content development. Each recommendation is made with compliance in mind.
We develop consistent messaging that reflects your clinic’s values and services. Content is written in plain language, reviewed for compliance, and designed to build patient confidence.
You receive a clear plan with timelines, budgets, and expected outcomes. This roadmap ensures your marketing activities are coordinated and measurable.
Every strategy is reviewed against New Zealand healthcare regulations to ensure safety and professionalism. This includes privacy protections, advertising standards, and accurate service descriptions.
Know exactly which channels and actions will deliver the best return for your clinic.
Avoid wasted time and budget by focusing only on strategies that align with your goals.
Ensure every touchpoint — from website to ads to social media — reflects the same professional voice.
Protect your clinic from risk by embedding compliance checks in all campaigns.
Set clear goals for enquiries, bookings, and patient retention, and track progress with transparent reporting.
Our strategies incorporate SEO, AI visibility, and emerging digital trends to keep your clinic competitive long-term.
A strategy includes discovery sessions, patient and competitor analysis, goal setting, channel recommendations, messaging development, and a campaign roadmap. It ensures all marketing activities are aligned with your clinic’s objectives.
Without a plan, marketing can become fragmented and inconsistent. Campaign planning ensures each channel works together, budgets are allocated effectively, and compliance is built in from the start.
Yes. We support GPs, specialists, allied health providers, dentists, and multi-site clinics. Our strategies are tailored to each provider’s services, patient base, and regulatory environment.
All messaging is reviewed against ASA standards, HDC guidance, and the NZ Privacy Act. We avoid unsubstantiated claims, ensure content is respectful and accurate, and protect patient privacy in all campaign activities.
Most strategies can be developed within four to six weeks, depending on the complexity of your clinic and the level of detail required. Campaigns can then be rolled out immediately after approval.
Yes. We can manage campaign execution and optimisation, or provide training and support for your internal team. Many clinics choose a hybrid approach where we handle technical elements such as SEO or ads, while staff manage day-to-day communication.
A strong marketing strategy is the foundation for growth. With Total Medical Design, you get a tailored, compliant plan that aligns with your clinic’s goals, attracts the right patients, and provides measurable results.
+61 433 399 294