Social media is no longer just for lifestyle brands. Patients are using platforms like Facebook, Instagram, and LinkedIn to discover healthcare providers, learn about their services, and assess their trustworthiness. A clinic without a social presence may appear outdated or less approachable, even if its care is excellent.
For healthcare practices, however, social media marketing must be handled with care. Unlike other industries, you cannot rely on testimonials, unsubstantiated claims, or emotional triggers. Every post, caption, and image must meet ASA advertising standards, HDC guidance, and the NZ Privacy Act.
At Total Medical Design, we help healthcare providers across New Zealand use social media to attract, educate, and retain patients. Our strategies are creative yet compliance-first, allowing you to grow your practice without risk.
Patients research providers online before booking.
Consistent posting builds awareness and familiarity.
Educational content positions you as a trusted expert.
Social platforms amplify other marketing efforts, such as SEO and ads.
Professional profiles reassure patients and improve credibility.
We combine strategy, content creation, and compliance review to deliver social media campaigns that grow your presence while protecting your reputation.
We set up or refine your Facebook, Instagram, and LinkedIn profiles with accurate contact information, service details, and professional branding. Patients see a polished and trustworthy presence from the start.
Our team develops a calendar of posts tailored to your audience. This includes educational posts, awareness campaigns, seasonal topics, and compliance-approved engagement content.
We design visuals and write captions that are engaging, patient-friendly, and aligned with your brand voice. Every piece is reviewed for compliance to ensure it avoids prohibited claims or privacy risks.
We guide you on how to interact with patients safely, respond to comments, and handle messages without breaching confidentiality.
Organic social media works best when supported by paid campaigns. We integrate your content with Facebook and Instagram advertising for extended reach.
All social media content is reviewed against NZ healthcare regulations. This ensures your clinic maintains professionalism and avoids legal or reputational risk.
Learn about your services, goals, and target audience.
Develop a tailored content and posting plan.
Design posts and write captions that are engaging and compliant.
Content is reviewed with you before publication.
Posts go live on schedule, with optional monitoring and reporting.
Regular, professional posts keep your clinic visible in patients’ feeds, building recognition and familiarity over time.
By sharing accurate, educational content, you demonstrate expertise and reassure patients about the quality of your care.
Patients feel more connected when they see their clinic active online. Engagement builds loyalty and long-term relationships.
With compliance checks built in, you can confidently promote your services without risking breaches.
Social media complements SEO, ads, and content marketing. Together, these channels create a stronger overall strategy to drive bookings.
Social profiles and content are increasingly being referenced in AI search summaries. By structuring posts around patient-friendly questions and answers, you improve your chances of being cited by tools like Google SGE or Bing AI.
Patients expect to see providers online. A professional presence on platforms like Facebook or Instagram fosters trust and familiarity, making patients more likely to book appointments. It also provides a channel for sharing educational content and keeping your community up to date.
All content is reviewed against ASA advertising standards, HDC guidelines, and the NZ Privacy Act. We avoid testimonials, before-and-after images, and unsubstantiated claims. Instead, we focus on patient education, service awareness, and professional engagement.
Yes. We can handle everything from content creation and scheduling to reporting and analysis. Alternatively, we can provide a content calendar and templates for your staff to implement with our guidance.
Consistency is more important than volume. For most clinics, posting two to three times a week is ideal for building awareness without overwhelming patients. We tailor posting schedules to your resources and goals.
Yes. While social media is often a tool for brand awareness, when combined with ads and booking links, it can generate direct enquiries. Many clinics see a measurable increase in traffic and bookings from Facebook and Instagram campaigns.
Educational posts, seasonal health campaigns, staff introductions, behind-the-scenes content, and awareness days often perform well. Content should be explicit, professional, and focused on patient benefit rather than promotional hype.
Social media provides your clinic with the opportunity to reach and engage patients where they already spend their time. With Total Medical Design, you get compliant, patient-focused strategies that build awareness, trust, and measurable growth.
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