When patients are actively searching for care, speed matters. Google Ads and Meta platforms like Facebook and Instagram place your clinic in front of patients at the exact moment they are considering their options. Done right, paid advertising generates patient enquiries quickly, builds awareness, and supports long-term growth.
In healthcare, however, ads cannot simply be persuasive. They must also be compliant. Misleading claims or poorly worded copy can result in fines, reputational damage, and a loss of trust. That is why every campaign we run is designed to achieve results while staying fully aligned with the ASA advertising standards, HDC guidance, and NZ Privacy Act.
Your services appear at the top of search or in targeted social feeds.
Ads shown to the right audience based on location, demographics, and intent.
Clear reporting on calls, enquiries, and bookings generated.
Start small and scale campaigns as results come in.
Our advertising service is more than placing ads online. We build strategies designed to attract the right patients, reduce wasted spend, and protect your clinic’s reputation.
We begin by understanding your services, patient demographics, and goals. This ensures your campaigns are tailored to attract the right patients.
Through keyword research and audience analysis, we identify high-intent patient searches and behaviours, targeting people who are actively considering care in your area.
Our team designs ads that balance clarity, persuasion, and compliance. Every ad is checked against ASA and HDC standards, ensuring no unsubstantiated claims or inappropriate imagery.
Ads are monitored daily. We refine targeting, budgets, and creative elements to improve cost efficiency and maximise bookings.
You receive clear, jargon-free reports showing how many calls, enquiries, and bookings your ads generate. We measure what matters most to clinics: patient growth, not just clicks.
Unlike SEO, which builds visibility over months, ads can generate patient enquiries almost immediately after launch.
Campaigns reach patients who are ready to act, whether searching for “dentist near me” or seeing a reminder about physiotherapy on social media.
With healthcare-trained writers and compliance checks built into the process, you can advertise confidently knowing your clinic is protected.
Google and Meta ads are even more effective when combined with SEO, reputation management, and content. We align your campaigns with your overall marketing strategy for maximum return.
Paid ads remain a vital tool as AI-driven search changes how patients discover providers. Ads keep you visible, regardless of algorithm updates or evolving search habits.
Google Ads are paid search listings that display your clinic at the top of relevant searches. Meta ads appear on Facebook and Instagram, targeting potential patients by demographics, interests, and behaviours. Both give your clinic immediate visibility, helping you attract patients who may not otherwise find you.
Yes. We manage campaigns across both platforms. For Google, we handle keyword research, ad copy, and bid strategies. For Meta, we design visual and text ads tailored to patient engagement, whether the goal is awareness or direct bookings.
All ads are reviewed against ASA advertising standards, HDC guidance, and the NZ Privacy Act. We avoid unsubstantiated claims, ensure content is accurate, and use professional imagery. Compliance is built into every campaign so you can advertise without risk.
Google and Meta ads can begin generating clicks and enquiries almost immediately after launch, especially for high-intent searches. Over time, as campaigns are optimised, results typically improve with lower costs per enquiry and higher booking conversion rates.
Yes. We provide transparent reports showing impressions, clicks, cost per click, and conversions such as enquiries or bookings. This allows you to see exactly how your ad spend is working and measure return on investment.
We can advertise most healthcare services, provided campaigns meet compliance requirements. For sensitive or highly regulated treatments, we provide additional guidance and disclaimers to ensure ads remain ethical and legally sound.
Google and Meta ads are one of the fastest ways to grow your clinic, but they must be done carefully. With Total Medical Design, you get targeted, compliant campaigns that deliver measurable results without risking your reputation.
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