Patients often research extensively before choosing a healthcare provider. They search for answers to common questions, read about treatment options, and look for trustworthy information online. If your clinic’s website does not provide explicit, helpful content, patients may turn elsewhere.
Content and blog writing give your clinic a stronger voice online. Regular, well-written content improves your visibility in search engines, answers patient questions before they pick up the phone, and positions your practice as a trusted authority.
At Total Medical Design, we create content for healthcare providers across New Zealand that is compliant, accurate, and patient-focused. Every blog, page, or patient resource is reviewed against ASA advertising standards, HDC guidelines, and the NZ Privacy Act to ensure it is professional and safe.
Patients trust providers who explain services clearly.
Blogs and resources improve SEO and help you rank higher in Google.
Patient-friendly resources reduce repetitive questions and calls.
Compliant content protects your clinic from regulatory risk.
Our content service is designed to cover all your clinic’s needs, from core website pages to ongoing blogs and patient education resources.
We write or refine service pages, practitioner bios, and About pages to ensure they are clear, professional, and search-optimised. New services can be added as your clinic grows.
We create monthly or quarterly blogs that answer common patient questions, highlight seasonal health topics, or provide educational guidance. Each post is 600–900 words, SEO-optimised, and written in plain language that patients understand.
We create handouts, guides, and downloadable materials for patients. These may explain treatment processes, post-care instructions, or general health advice, written in a clear and accessible manner.
All content is written or reviewed by healthcare-trained writers who understand both clinical accuracy and compliance. Drafts are refined with your input before publication.
Understand your services, audience, and goals
Develop topics and strategies aligned to SEO and patient needs.
Write explicit, compliant content optimised for patients and search engines.
Refine wording with your feedback and clinical input.
Supply content ready to upload, or publish directly if we manage your site.
Clear, patient-friendly content helps people understand your services and feel more confident about booking.
SEO-optimised blogs and service pages improve your chances of ranking in Google and being referenced by AI-driven search tools.
Publishing regular, evidence-based content positions your clinic as a leader in your field.
When patients find answers to common questions online, it reduces repetitive calls and frees up staff time.
Content can grow with your clinic. Start with core website pages and add blogs, new services, and education resources as you expand.
Structured Q&A content and educational blogs make it easier for tools like Google SGE, Bing AI, and voice assistants to surface your clinic in AI-generated summaries.
Professional content helps patients understand your services, builds credibility, and improves search visibility. In New Zealand, all content must also comply with ASA advertising standards, HDC guidelines, and the NZ Privacy Act. Well-written content supports compliance and helps clinics grow safely and effectively.
We create website service pages, practitioner bios, blog articles, patient education resources, downloadable guides, FAQs, and digital marketing content such as social media captions or email newsletters. All content is tailored to your brand and patient needs.
We work with healthcare-trained writers who understand both medical terminology and NZ compliance requirements. All content is fact-checked, written in plain language, and reviewed to avoid unsubstantiated claims or privacy breaches.
Yes. Every piece is structured for SEO with optimised headings, metadata, and keywords. We also create natural-language Q&As and schema markup so AI systems and voice assistants can summarise your content accurately. This increases both traditional and AI-driven visibility.
Yes. We provide blog packages on a monthly or quarterly basis. Regular content helps improve rankings, keeps your website fresh, and gives patients new reasons to visit your site.
Absolutely. We review your current content for clarity, compliance, and SEO performance. We then rewrite or restructure pages to make them more engaging, compliant, and effective in attracting patients.
Explicit, accurate, and compliant content enables your clinic to connect with patients and enhance its online visibility. With Total Medical Design, you get professional writing that strengthens SEO, builds trust, and reduces compliance risks.
+61 433 399 294