Marketing is only valuable if it delivers measurable results. Too often, clinics are left wondering whether campaigns are working, how patients are finding them, or whether ad spend is paying off. Vanity metrics, such as clicks and impressions, do not answer the most critical question: Are we getting more patient bookings?
At Total Medical Design, we put analytics at the centre of every marketing campaign. We provide transparent, patient-focused reporting that tracks enquiries, bookings, and growth — not just numbers on a spreadsheet. Our clients gain clarity and confidence through real-time dashboards that provide a clear view of how marketing is performing.
Show exactly how many enquiries and bookings marketing generates.
Identify which channels (SEO, ads, content, social media) deliver the best ROI.
Provide transparency for budgeting and growth planning.
Support compliance by ensuring data is managed responsibly.
Build long-term confidence in your marketing strategy.
We combine advanced tracking tools with healthcare-specific dashboards so you always know how your marketing is performing.
Our dashboard gives you a real-time view of key metrics. This includes website traffic, enquiries, bookings, ad spend, and return on investment. Data is presented in clear, easy-to-understand charts designed for clinic managers, not just marketers.
We implement Google Analytics, conversion tracking, and call tracking systems tailored to healthcare. This enables us to accurately measure form submissions, phone calls, and online bookings.
We break down performance by channel: SEO, Google Ads, Meta Ads, content, and email, so you can see where your patients are coming from.
Instead of focusing on vanity metrics, we report on patient-focused KPIs: how many new enquiries, bookings, or repeat patients each campaign generates.
All analytics are set up in line with the NZ Privacy Act and HDC guidelines. Patient data is handled securely, and reporting is designed to avoid exposing sensitive information.
Review your current tracking and reporting setup.
Add conversion tracking, call tracking, and booking metrics.
Create a live dashboard with your most important KPIs.
Track performance in real time, with alerts for key changes.
Provide regular reports with insights and recommendations.
See exactly how your marketing spend translates into patient growth. No guesswork, no hidden results.
By knowing which channels perform best, you can allocate budgets effectively and avoid wasted spend.
Tracking enquiries and bookings allows us to optimise campaigns for what matters most: more patients for your clinic.
Instead of waiting for monthly reports, you can log into your dashboard anytime to see live performance.
Analytics are implemented with patient privacy in mind so that you can trust your data is safe and compliant.
Our dashboards are designed to adapt to new platforms and AI-driven search metrics, keeping your clinic ahead of industry changes.
We focus on patient-focused KPIs, such as enquiries and bookings, rather than vanity metrics like clicks or impressions. Our dashboard is specifically designed for healthcare clinics, making it easy to see how marketing efforts directly impact patient growth.
The dashboard includes website traffic, conversion tracking (form fills, calls, bookings), ad spend, and return on investment. Data is presented in clear charts and tables so that you can understand performance at a glance.
Yes. We set up call tracking and booking form tracking so you can see exactly how many patients are contacting your clinic through each channel.
We connect your booking platform (such as HotDoc, HealthEngine, or Nookal) to track online appointments. This allows you to measure not just enquiries but confirmed bookings.
We implement analytics in line with the NZ Privacy Act and HDC guidelines. Patient data is anonymised where required, and we ensure that reporting does not expose sensitive information.
You have access to the dashboard in real time. In addition, we provide monthly summary reports with commentary and recommendations for optimisation.
Yes. The dashboard and reports provide clear evidence of how your budget is delivering patient growth. This transparency helps clinic managers and owners make informed decisions.
Stop guessing whether your marketing is working. With Total Medical Design’s analytics and dashboard reporting, you get complete visibility into enquiries, bookings, and ROI — so you can grow your clinic with confidence.
+61 433 399 294