Patient-focused, compliance-ready marketing strategies for clinics, specialists, and healthcare brands across New Zealand
The healthcare market in New Zealand is highly competitive. Patients have more options, more information, and higher expectations than ever before. Whether you are launching a new clinic, wanting to expand services, or looking to build long-term visibility, the way you market your practice directly impacts patient growth and reputation.
At Total Medical Design, we specialise in healthcare marketing that balances results with compliance. Every strategy is tailored to your goals and aligned with NZ Privacy Act requirements, ASA advertising standards, and HDC guidance.
Target patients fast with Google Ads and Meta (Facebook & Instagram) campaigns. We manage everything from keyword research to ad design, ensuring campaigns are compliant and results-driven.
Learn more about Google & Meta Ads for Healthcare »
Enhance your Google rankings and local search presence to ensure patients find you first. We combine on-page SEO, local SEO, and technical optimisation to build sustainable growth.
Learn more about SEO & Search Visibility for Healthcare »
Prepare your clinic for the future of search. We optimise your site with AI-friendly content, schema, and natural language Q&A so you appear in AI-generated summaries as well as traditional results
Learn more about AI Search Visibility for Healthcare »
Build and protect your online reputation with compliant review response strategies, Google Business Profile optimisation, and ongoing monitoring.
Learn more about Reputation & Review Management »
Engage patients and strengthen your SEO with blogs, patient education resources, and explicit, compliant website content tailored to New Zealand healthcare standards.
Learn more about Healthcare Copywriting & Blog Services »15+ years of experience working with healthcare, medical, and wellness providers
Compliance-first approach, aligned with ASA, HDC, and NZ Privacy Act rules
Full-service team covering websites, branding, SEO, ads, and content under one roof
Proven results with transparent reporting and measurable patient growth
Tailored strategies designed specifically for your practice and patient needs
Healthcare is heavily regulated in New Zealand. Marketing that makes unsubstantiated claims, mishandles patient data, or fails to meet advertising standards can result in fines, reputational damage, or regulatory action. Our campaigns are constantly reviewed against ASA, HDC, and NZ Privacy Act requirements so that you can grow your practice safely.
There is no single answer. Google Ads are effective for capturing patients ready to book, while SEO supports long-term growth and visibility. Content marketing builds authority, and reputation management ensures patients see positive reviews. The right mix depends on your goals, budget, and specialty.
Yes. We support specialists, GPs, dentists, allied health clinics, and multi-site practices. Our team understands the differences between specialties and adapts strategies accordingly.
Google Ads can generate enquiries within days, while SEO and content strategies build momentum over months. Most clinics see measurable improvements in visibility and bookings within three to six months of starting a campaign.
We track the metrics that matter: patient enquiries, bookings, and overall visibility in search. You receive transparent reports showing exactly how your marketing is performing.
Contact Total Medical Design today to explore how we can create a marketing strategy tailored to your clinic.
+61 433 399 294