Consistency is one of the most potent ways to build trust with patients. If your website, signage, brochures, and referral pads all look different, it creates confusion and undermines your professionalism. A style guide solves this by documenting your visual identity and ensuring everyone in your clinic communicates with one voice.
A style guide is essential in healthcare, where trust and clarity are vital. It ensures your branding remains professional, cohesive, and easy to apply across both digital and print channels.
At Total Medical Design, we create style guides tailored for New Zealand doctors, specialists, dentists, and allied health providers. Whether you are launching a new brand or formalising an existing one, we make sure your visual identity is apparent, consistent, and ready for growth.
Builds trust by presenting a unified, professional image
Makes it easy for staff and suppliers to follow brand rules
Protects your logo and visuals from misuse
Keeps branding consistent as your clinic expands
Our style guides are practical, easy to follow, and designed for healthcare teams who need consistency without complexity.
We start by reviewing your current branding, logo, and visual assets. This helps us identify gaps and ensure your style guide covers everything needed.
We document your colour palettes, typography, imagery styles, and logo usage rules. This ensures every piece of communication, from business cards to websites, looks professional and aligned.
Depending on your needs, we can create a simple reference guide or a comprehensive brand manual that includes voice and messaging guidelines, as well as visuals
You receive your guide in both digital and print-ready formats, allowing it to be easily shared with staff, designers, and suppliers. We can also provide a walkthrough to demonstrate how to use it effectively.
Our style guides include guidance on appropriate imagery, wording, and presentation for healthcare. This ensures your brand assets remain professional and suitable for use across patient-facing materials.
Your style guide provides a central reference for your brand. Typical inclusions are:
correct sizing, spacing, and placement
primary and secondary colours with HEX, RGB, and CMYK values
fonts for headings, body copy, and digital use
approved photography style and illustration guidelines
mock-ups showing your brand on websites, signage, and print materials
tone, key phrases, and messaging rules
Every piece of communication looks polished, building trust and recognition with patients.
Staff and suppliers no longer waste time guessing how to apply your brand. The guide provides clear instructions for everyone.
Your logo and colours are always used correctly, preventing off-brand or inconsistent materials.
As your clinic grows, your style guide ensures new services, locations, and staff maintain the same visual identity.
With clear rules on imagery, wording, and design standards, your clinic avoids the risk of producing materials that could undermine professionalism or mislead patients.
A brand style guide is a document that outlines the rules for how your brand should appear and be perceived. For healthcare providers, it ensures your logo, colours, fonts, and imagery are consistent across websites, signage, stationery, and patient materials. This creates a cohesive professional image that builds trust and credibility.
Our style guides include logo usage rules, approved colour palettes with HEX, RGB, and CMYK codes, typography recommendations, and imagery guidelines. We also provide examples of applications, such as signage or brochures, so you can see how your branding should be used.
Yes. If you already have a logo and visual identity but no formal style guide, we can build one for you. We review your existing materials, consolidate them into a consistent system, and document everything into a professional, easy-to-use guide.
A style guide reduces risk by setting clear rules for how your brand is presented. This includes guidance on appropriate imagery, wording, and layout. It helps prevent accidental breaches of ASA standards or HDC expectations by ensuring all materials follow approved formats.
Yes. A style guide is a living document. As your clinic grows or your branding evolves, we can update it to include new services, imagery, or tone guidelines.
Yes. We provide a PDF for easy sharing with staff and suppliers, as well as a print-ready version if you want a physical copy in your clinic.
A style guide is the foundation of a strong healthcare brand. With Total Medical Design, you get a practical, patient-focused document that ensures every piece of communication is consistent, polished, and ready for growth.
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