Your logo and brand identity are often the first things a patient sees. A professional, consistent visual identity helps build trust, communicates your expertise, and makes your clinic memorable in a crowded market. An outdated or inconsistent look, on the other hand, can make even the most credible healthcare providers seem less trustworthy.
In healthcare, branding is about more than design. It reflects your values, communicates your message, and ensures patients feel confident choosing you.
At Total Medical Design, we create logos and brand systems for doctors, specialists, dentists, and allied health providers across New Zealand. Every design is tailored to your services, your patients, and your long-term goals.
Builds instant trust and credibility with patients
Creates consistency across websites, signage, and stationery
Differentiates your clinic in a competitive market
Makes your practice memorable and professional
Strong healthcare branding requires creativity, strategy, and clarity of purpose. Our process ensures that your logo and brand identity accurately represent your clinic and work seamlessly across every platform.
We begin by learning about your clinic’s services, values, and patient base. This ensures your brand reflects who you are and what you stand for.
We create initial logo concepts with complementary colour palettes and typography. Each design is tailored to your specialty and your audience.
You collaborate directly with our senior designer, Jeremy Pomeroy, through multiple rounds of revisions until the chosen concept perfectly represents your clinic.
You receive a complete brand package, including logo files in multiple formats, colour codes, and typography guidelines. These assets are ready for use on websites, in print, on signage, and for social media.
While branding is less regulated than advertising, we still review designs to ensure they are professional, inclusive, and appropriate for healthcare.
Your brand identity package includes everything you need to present a consistent, professional image across all channels.
up to four initial concepts, customised to your clinic’s values and patient audience
professional combinations with HEX, RGB, and CMYK values for digital and print
heading and body fonts chosen for clarity and accessibility
simple instructions for logo use, colour rules, and typography
Supplied in multiple formats, ready for web, print, and signage
A polished logo reassures patients that your clinic is credible and focused on high-quality care.
From your website to brochures and business cards, your identity is unified, giving patients a seamless experience.
A strong visual identity helps you stand out and be remembered in competitive healthcare markets.
Your brand package is designed to scale with your clinic, working across digital platforms, print materials, signage, and even AI-driven search visibility.
Our package includes up to four initial logo concepts, three rounds of refinements, a colour palette, typography recommendations, and a mini style guide. You also receive final logo files in formats suitable for websites, print, and signage. Optional add-ons include stationery design, referral pads, and social media brand kits.
Patients often judge professionalism by first impressions. A consistent, professional brand identity reassures patients, communicates credibility, and ensures your clinic stands out. In healthcare, where trust is essential, branding is as important as your clinical expertise.
Yes. If your current logo feels outdated, we can modernise it while retaining familiar elements. Updates may include simplifying the design, refreshing colours, or adapting it for better readability online and in print.
Yes. We can design business cards, appointment cards, referral pads, email signatures, and other stationery to match your new brand identity. This ensures every patient and partner interaction reflects a consistent, professional image.
Yes. You receive full ownership rights to your logo and brand assets, along with source files. This means you can use them freely for signage, printing, and digital applications.
Yes. We ensure all branding avoids inappropriate imagery, misleading claims, or design elements that could undermine professionalism. While branding is less tightly regulated than advertising, we still align your visuals with best practice for healthcare communication.
A strong logo and brand identity give your clinic a professional edge, inspire patient confidence, and provide the foundation for growth. With Total Medical Design, you get healthcare-specific design expertise and branding that works across every channel.
+61 433 399 294