Meet The Team

Medical & Healthcare Marketing Specialist | Project Management |

With over 20 years of experience in marketing, strategy, and business development, Ray specialises in helping healthcare professionals and businesses grow through practical, results-driven marketing solutions. His expertise spans executive-level consultancy, project management, and sales strategy, particularly in high-pressure environments like the UK’s NHS.

Ray has a strong background in B2B marketing, working with a wide range of healthcare organisations to develop effective and scalable strategies. As the Founder of Total Medical Design, he has built a team of skilled professionals, all dedicated to delivering high-quality digital solutions tailored for medical and health industries.

His pragmatic and consultative approach ensures clients receive the guidance they need to achieve their goals. “I don’t tell my clients what to do-I listen to what they want and give them the information they need to succeed.”

What Drives Me

Understanding where a business is and where it wants to be, then devising a clear, actionable plan to get them there. I believe in simplifying complex marketing strategies so our clients feel confident in their direction.

Beyond Work

When I’m not leading marketing projects, you’ll find me exploring new business trends, mentoring startups, or planning my next travel adventure.

Social Media Marketing | Paid Advertising | Digital Strategy for Healthcare

With over 20 years of experience in digital marketing, Nicola specialises in helping healthcare professionals expand their reach and connect with the right patients through targeted social media strategies and paid advertising.

Her career has spanned roles in IT distribution, corporate marketing, and eCommerce, giving her a well-rounded perspective on digital marketing's evolution. After running a successful eCommerce business, Nicola transitioned to working with SMEs and startups, using data-driven social media campaigns and digital advertising to help them grow.

At Total Medical Design, Nicola leads social media marketing, paid advertising, and digital strategy, ensuring that medical and health professionals achieve measurable results online. Whether it’s Facebook, Google Ads, LinkedIn, Instagram, or email marketing, she tailors each strategy to match the unique goals of every practice.

What Drives Me

I love simplifying digital marketing for medical professionals-cutting through the noise and providing clear, practical strategies that deliver tangible business outcomes. Seeing my clients succeed through well-executed campaigns keeps me passionate about my work.

Beyond Work

When I’m not crafting high-performance ad campaigns, you’ll find me restoring vintage home finds, enjoying great food and drinks with friends, or planning my next travel adventure.

Branding | Graphic Design | Web Design | Visual Content

Jeremy is an award-winning graphic designer with over 15 years of experience in branding, web design, and visual communication. Having worked in Sydney, London, and South America, he has developed a versatile design approach that blends creativity with strategic messaging.

His expertise includes corporate identity, advertising, packaging, print materials, exhibition graphics, and multimedia design. Jeremy has worked extensively within the medical and healthcare sectors, ensuring that branding and design elements are both professional and patient-focused.

At Total Medical Design, Jeremy leads brand identity and creative strategy, helping healthcare professionals present a consistent brand across all marketing channels. His high attention to detail and ability to align visuals with business goals make him an asset to any medical brand looking to stand out.

What Drives Me

I love translating complex medical and healthcare services into engaging, visually impactful designs. Seeing a brand come to life and resonate with its audience is the most rewarding part of my work.

Beyond Work

Outside of design, I enjoy photography, exploring new creative techniques, and finding inspiration through travel and architecture.

Senior Website Designer | Mobile App Development | Project Management

Madhur is a certified Project Management Professional (PMP) with over 20 years of experience in software development, mobile apps, and digital project management. He has led over 500+ software projects, managing complex development processes from conception to delivery.

Specialising in agile and SCRUM methodologies, Madhur has worked on high-value software implementations in the healthcare, finance, and technology industries. His ability to translate business needs into seamless digital solutions ensures that every project is efficient, scalable, and user-friendly.

At Total Medical Design, Madhur leads software development and technical project management, ensuring that healthcare providers receive custom-built, high-performing solutions tailored to their needs.

What Drives Me

I love solving technical challenges and turning innovative ideas into reality. Seeing a project go from concept to completion-significantly when it improves efficiency and user experience-is what keeps me motivated.

Beyond Work

Outside of work, I enjoy exploring new technology trends, mentoring tech startups, and keeping up with the latest in mobile and cloud development.

Search Engine Marketing | PPC | Digital Strategy

Leon is a digital marketing specialist with over a decade of experience in search engine marketing, pay-per-click (PPC) advertising, and web development. His technical expertise extends to CRM management, customer automation, and chatbot solutions, helping healthcare businesses streamline their digital operations.

With a strong healthcare and medical marketing background, Leon has worked with dozens of health businesses to develop high-performing SEO and PPC campaigns. He understands the complexities of medical marketing regulations and how to implement cost-effective, targeted strategies that bring measurable results.

At Total Medical Design, Leon optimises paid search and digital marketing strategies, ensuring that healthcare businesses achieve maximum online visibility and patient engagement.

What Drives Me

I enjoy using data-driven insights to improve digital campaigns and help healthcare businesses succeed online. Seeing accurate, measurable results from PPC and SEO efforts motivates me to refine and optimise strategies continuously.

Beyond Work

When I’m not analysing data and tweaking ad campaigns, you’ll find me learning about the latest AI-driven marketing tools, exploring automation technologies, or working on new web projects.

Copywriting | Content Strategy | Digital Marketing for Healthcare

With a background in optometry and healthcare communications, Jane brings a unique blend of clinical expertise and creative storytelling to medical copywriting. After graduating with a Bachelor of Optometry from the University of Melbourne, she spent years working as a clinical optometrist, gaining first-hand experience in patient communication.

Her transition into copywriting began when she was asked to write website content for her optometry practice. Realising her passion for precise, engaging healthcare content, she began freelance medical writing and has since worked with countless clients across various medical fields. Now part of Total Medical Design, Jane creates compelling, AHPRA- and APA-compliant content that educates, reassures, and converts.

What Drives Me

I love the challenge of taking complex medical topics, diving into the research, and transforming them into straightforward, compelling content that engages patients and builds trust. Writing isn’t just about words-it’s about representing your expertise in a way that resonates with your audience.

Beyond Work

When I’m not writing, I chase after two energetic boys, read thriller novels, play futsal, or explore new restaurants and cafes with my husband and friends.