Your online reputation is often the first impression patients have of your clinic. Reviews on Google, Facebook, or healthcare platforms strongly influence whether someone books with you. In healthcare, however, managing reviews requires more than good customer service.
New Zealand regulations, including the ASA advertising standards, HDC guidance, and the NZ Privacy Act, place strict limits on how clinics can collect, use, and respond to feedback. One careless reply or an inappropriate review request can result in compliance breaches and long-term reputational damage.
At Total Medical Design, we help healthcare providers manage their online presence with professionalism and care. Our approach strengthens trust, addresses reviews in an ethical manner, and ensures your practice remains fully compliant.
Reviews influence patient decisions as much as personal recommendations.
Compliance breaches in review management can damage trust and lead to regulatory action.
A strong reputation helps you stand out in competitive healthcare markets.
Positive patient perception supports long-term loyalty and growth.
We provide tailored guidance, systems, and training to help your clinic manage reviews and feedback effectively, while minimising compliance risks.
We set up or refine your profile with accurate services, hours, images, and booking links. This ensures patients see a professional, complete listing in Google Search and Maps.
We provide templates and training so you and your staff can respond to reviews in a way that is professional, respectful, and compliant. Responses avoid discussing private health details while still acknowledging patient feedback.
Your team learns how to handle both positive and negative reviews without breaching advertising or privacy rules. This creates consistency and confidence across your practice.
We review your current online presence, identify reputational risks, and provide recommendations. We also offer ongoing monitoring to alert you to new reviews and guide responses.
We explain what is permissible under NZ law and ASA rules, helping you understand how to encourage feedback appropriately without soliciting non-compliant testimonials.
All reputation strategies are aligned with the NZ Privacy Act, ASA advertising standards, and HDC guidance. This ensures your clinic protects patient privacy and avoids legal risk.
Patients searching for your clinic will see accurate details, consistent branding, and a history of thoughtful, professional responses.
By handling feedback well, you demonstrate transparency and professionalism, which builds long-term confidence in your services.
A complete, regularly updated Google Business Profile boosts your local search rankings and ensures accurate information is easy to find.
You and your staff can manage reviews confidently, knowing you are operating within NZ privacy and advertising regulations.
With monitoring and regular guidance, you can address new feedback quickly and avoid issues before they escalate.
Patients often read reviews before choosing a clinic. A positive online reputation can attract new patients, while negative or unmanaged feedback can deter them. In healthcare, maintaining professionalism and compliance in your online presence is crucial for establishing trust and fostering long-term growth.
This must be approached carefully. Under ASA and HDC rules, you cannot solicit testimonials that describe clinical outcomes. However, you may encourage general service feedback that does not breach advertising standards. We guide you on safe and compliant ways to build patient feedback.
Responses must remain calm, professional, and compliant. Avoid sharing private health details or debating clinical outcomes. We provide templates and coaching to help you acknowledge feedback respectfully while protecting patient confidentiality.
Yes. We work with you to draft compliant responses, manage the reputational impact, and, where appropriate, escalate reviews to platforms if they breach terms of service.
Yes. We set up, audit, and optimise profiles with correct details, images, and booking links. This ensures your clinic looks professional in local search results.
Yes. We can monitor reviews, alert you to sensitive feedback, and offer guidance on responding effectively. Regular updates also ensure your online profiles stay accurate and competitive.
Your reputation is one of your clinic’s most valuable assets. With compliance-first support from Total Medical Design, you can manage reviews, protect patient privacy, and build lasting trust in your community.
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